The Together blog
Fundraising, with impact.
Writing on Australian fundraising, electoral compliance, donor data, and what modern fundraising technology should look like.
Data and digital
How to calculate the right ask amount for each donor
A donor whose giving is slowing should not be asked to step up. How to set each ask from the donor's own history, and where the last-gift rule goes wrong.
Data and digitalWhat RFM scoring tells you that instinct does not
Two of RFM's three letters mostly confirm what a fundraiser already believed. Recency is the one that argues back, and it is the one worth the effort.
Data and digitalDonor segmentation that actually changes what you do
Most segmentation in Australian fundraising is reporting in another shape. Useful segments are the ones a fundraiser works through this week.