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Intelligence

Who to ask next,
and for how much.

For charities, advocacy groups and campaigns with a donor list to work: Together scores every donor from their giving history, works out a suggested ask for each one, and gives your team a ranked list of who to contact next. Intelligence is part of Grow and Raise.

On your dataGrow
ScoringdailyRFM scoring with upgrade and lapse signals
The askper donorcalculated from each donor’s giving history
NationBuildertagssegment tags and a suggested-ask band, written back
§01 From history to action, on Grow and Raise

Your giving history, put to work.

Scoring

Every donor, scored.

RFM scoring (recency, frequency and monetary value) with upgrade and lapse signals, refreshed daily across every donor. See how

Suggested asks

The right amount, per person.

A suggested ask for each donor, calculated from their giving history and compared against your own segments, not one figure for the whole list. See how

Who to contact next

Who to contact next.

A ranked list of donors to work, each with an ask link pre-filled with their details and their suggested ask.

Segments and campaigns

Groups, and what they gave.

Build dynamic donor segments and send email to them. Campaign analytics show what each revenue code and channel raised this year. See how

Write-back

Back into NationBuilder.

Written back to NationBuilder as tags: segment tags and a suggested-ask band, so your team sees them in the CRM they already use. See how

Onboarding report

A first read of your donors.

An AI-written report on your organisation and its donor base, generated from the data you connect. See how

§02 Revenue targets

Set the number. Watch the pace.

Set a revenue target for the organisation and for each donation form on every plan, and see how giving is tracking against it. Campaign targets are on Raise. See how

Organisation and form targets: every plan Campaign targets: Raise

Know every donor.
Ask well.

Next: Email