The Together blog
Fundraising, with impact.
Writing on Australian fundraising, electoral compliance, donor data, and what modern fundraising technology should look like.
Fundraising revenue
How long to wait before a win-back ask
A 12-month lapse rule finds regular donors months after they stopped, and flags seasonal donors who never left. Each donor's own rhythm is the better clock.
Fundraising revenueThe welcome sequence that grows giving
Most welcome sequences do a decent job of thanking a new donor and no job at all of shaping the next gift. That is the growth work most orgs skip.
Fundraising revenueWhy one recurring donor is worth more than several one-off gifts
Predictability is what makes a recurring donor worth more than several one-off gifts of the same annual total. Why most teams define recurring too narrowly.
Fundraising revenueThe donation revenue most orgs leave on the table
A donor who has given once is the most valuable lead an organisation will see this year, and most are treated worse than cold names on a bought list.